Search engine results differ for accented and non-accented characters. Ambatchmasterpublisher SEO are seeing many multinational companies often face a dilemma when optimising Accuracast their website for target audiences in different countries. Most search engines consider both the accented and non-accented versions of the same word when providing search results is what ambatchmasterpublisher SEO found. However, ambatchmasterpublisher researched and saw that the order of the results displayed gets affected by the user's location and settings.
The Official Google Webmaster Central blog recently featured what ambatchmasterpublisher SEO though was helpful about how to rank on the search results pages gets adjusted by the algorithm according to visitor settings.
• How search results may differ based on accented characters and languages •Language Factors Affecting Search Results
When a visitor searches for words such as 'Référence' or 'Télévision' that can be written both with and without the accents, Google considers websites with both versions of the word, that is 'Télévision' and 'Television'. The results ambatchmasaterpublisher found delivered would then be ordered according to the visitors settings. The main factors that influence this ranking are:
• Browser / system language settings
Google tries to make its search results as relevant as possible to the searchers requirements. Therefore, if the visitor's browser language is Spanish, the search result pages that are also in Spanish will be considered more relevant and ranked higher recorded by ambatchmasterpublisher.
• IP location
Geographical location of the visitor similarly indicates their language preference. Visitors from Italy would therefore see more results in Italian than visitors in Germany for the same search phrase, so long as its means the same.
• Search parameters
If a visitor selects the option to display search results only in a particular language, that will display web pages only in the selected language, irrespective of the accentuation, so long as the word means the same with or without the accent.
• Personalisation Visitors with personalised search enabled will be shown results more relevant to their personalised history. For example, a French searcher in England will still be shown more results in French if he / she is signed in and using Google personalized search.
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