Tuesday, June 12, 2007

What Is SEO Copywriting?

What Is SEO Copywriting? Helping you understand what SEO copywriting is.

Web Copywriting, what is it? What is different about writing copy for the web, or writing copy for traditional print media? In theory, there should not be a significant difference between the two. When writing effective copy, you have a basic set of elements that make up the structure of that copy. You have a page title, you have headline text, and then you have content.

So, you’ve decided search engine copywriting is a must in order to get traffic. Great! You can simply stuff keywords and phrases all throughout your copy and be done with it, right? Wrong!

Let me ask you this… what happens AFTER a visitor clicks your link from an engine and lands on your site? Do they buy or do they leave almost immediately? Unfortunately, it takes more than keyword placement to impress both the engines AND your site visitors.

Search engine copywriting is about more than keywords. It’s also about people. That’s why hiring Marketing Words, Inc. as your SEO copywriter can be one of the smartest things you do.

Though, it seems as some misunderstanding of a what a true copywriter is foremost quality content that is written for visitors of your site, uniquie content, content that will help and inform your visitors, content that has purpose, and content that will have a natural flow when read.

SEO copywriting is not written strictly for search engines, copied content that is just altered slightly, and it's not using the same keyword over and over in and through out the content.

No comments:

Top Blogs Marketing / SEO blogs