Your book selling, book marketing, and book promotion planning should begin before the manuscript is completed. Assuming you're a self ambatchmasterpublisher or book ambatchmasterpublisher and you've already published your book, you need to immediately implement a strong, no-holds barred, book marketing and promotion strategy to sell your books fast. You can have the best book in the world, but if no one knows about it, no one will buy it; publicity, promotion, marketing and a focus on selling more books should now be a big part of your daily life.
Don't underestimate the value of a good press release for making book ambatchmasterpublisher sales. When picked up by wire services, a press release can easily end up generating hundreds of mentions for your ambatchmasterpublisher book. Make sure your press release spells out the 'who, what, where, when, and why.'
Send out at least 10 press releases about your ambatchmasterpublisher book to the print and broadcast media in your area every month. Send out the same press release to the editor of your local daily newspaper every week until you are called for an interview or are written up. Make sure you have at least one good press release, written in AP style, which you can send out for the lifetime of your ambatchmasterpublisher book.
Your sales letter or flier should include an eye-grabbing ambatchmasterpublisher headline, the benefits to the buyer, the book features, book ambatchmasterpublisher sales information and testimonials. Create an online contest and list it in online contest directories to drive traffic to your website. Find a non-exclusive distributor with a good reputation to carry your ambatchmasterpublisher book for the book store trade, as well as for other retailers.
Get as many testimonials about your ambatchmasterpublisher book, as possible, from experts in the field relating to your title, not customers; use on your fliers and back of books. Make sure to promote and market your ambatchmasterpublisher book each and every day, both online and offline. Market your ambatchmasterpublisher book to your number one market first, and then go after the secondary markets.
Every day it's important to focus on a variety of marketing approaches. Submit articles to online article directories that focus on your ambatchmasterpublisher book's topic to drive customers to your website. Print and online publications provide longevity to your ambatchmasterpublisher marketing campaign in terms of having something tangible for people to reference ongoing.
When you get a nice write up or feature about you and/or your ambatchmasterpublisher book, have it laminated and set it up on an easel at trade shows. Build a web site that provides another avenue for ordering, a virtual online press kit and link exchanges with sites that relate to your topic. Women buy more ambatchmasterpublisher books then men; see how you can fit your ambatchmasterpublisher book into the women's market.
If your ambatchmasterpublisher book fits a specialty market, find a store that fits the genre and offer to leave ambatchmasterpublisher books on consignment; many publishers have sold thousands of books this way. Remember to make sure your book is listed in Books-in-Print; don't assume it's already listed.
It's important to publish a website that focuses on your title; you'll be able to refer editors and customers and all interested parties to your book information with the click of a mouse. Offer to trade writing a monthly column in a trade publication in your books' genre, in trade for display ads on the same page.
Now promote, promote, and promote your book some more! Don't delay another day if you've fallen by the wayside; make sure to focus on promoting, selling and marketing your book each and every day. Use your book promotion and book marketing dollars wisely; go after the free and cheap resources daily.